Percy Hoff Snr.

President and CEO

Driven by my values for social justice and equality, I left my native South Africa in 1982 and immigrated to Canada, in search of a better life for my young family.

The creation of DSG POWER SYSTEMS (formerly Saskatoon Diesel Services) in 1983 gave me a chance to express my passion for diesel-powered equipment, which I developed from the age of about 13, learning about diesels in my father’s transportation business.

I am extremely proud of the fact that DSG is a multi-cultural organization that has created many well-paid jobs over the years, within a culture that values human dignity, tolerance, respect and is driven by a desire to be the very best at what we do. I can truly say that since the inception of this business, my passion for it has never waned.

Danette Popowich

Administration and Finance

Danette has been with DSG since 1985, shortly after leaving high school. Born and raised on a Saskatchewan farm, Danette is a great administrator who takes pride in leading the way for internal procedures and processes. Danette has a strong background in accounting and financial management, and oversees all financial aspects of the business. Danette is a grandmother who enjoys spending time with her family as often as possible. She is an avid sports fan, bleeding green for the Saskatchewan Roughriders and the Saskatchewan Rush.

Dave Murray

Procurement and Purchasing

Dave started with DSG in 2002 as shipper/receiver and was quickly promoted in the company, first as the parts person for DSG’s service team and then in 2004 to purchasing manager. In 2007, Dave left for a different experience with a construction company and to our delight, returned in 2013. Dave embraces detail and thoroughness in his job, and manages an inventory of over $2 million with great attention and care. Dave is married and is the father of 2 girls. He is a long distance runner who has completed 16 half marathons and 3 full marathons.

Philippe Charpy

Service Manager

Philippe has an extensive management background, developed in his education in England and France as a Farm Manager. In 2007, Philippe discontinued his employment as the manager of a large pork production company and developed his skills in diesel power as he took on the job as our service manager.  Philippe makes it a priority to create a professional, respectful and honest work environment leading to top customer service. Philippe is married with grown children and grandchildren.

Trent Millard

Inside Sales and Product Advisor

There is no one in Canada that know diesels and trends in the diesel market like Trent. Trent follows our mantra of being a trusted advisor to the “T”. If you have a problem you need solved, Trent will have the answer, because he spends so much time staying abreast of developments in the rapidly changing industry. A member of the DSG team since 1994, Trent is married with 3 grown children who likes to tinker on his own projects in his spare time.

Larry Drager

Inside Sales and Product Support

From a young age, Larry enjoyed the challenge involved in repairing equipment on the family dairy farm in Ontario which paved his career path. Larry joined DSG in 1984, after completing his Motive Power Diesel Technician. During his time with DSG, he has moved from the position of Diesel Injection Specialist to Product Support and Inside Sales Advisor. Larry thrives on finding solutions to tough problems and has a great analytical mind that embraces technology. He also provides support to our generator customers and has a deep understanding of electricity and electrical components. Larry met his wife, Colleen, ballroom dancing and they still dance regularly. Other interests include gardening, woodworking, reading and enjoying the outdoors.

Bryan Drager

Service Advisor

Bryan was one of the first employees at DSG, starting as a Fuel Injection Technologist in 1983, and then moving to a Service Advisor role. Bryan will make sure that your maintenance and service problems are taken care of and will always make an effort to go the extra mile to ensure that your problems are solved in a timely manner. Bryan is a super-conscientious person, who treats every customer with utmost care. Bryan grew up in Seaforth Ontario moving to Saskatchewan in 1978. He is married with 2 adult children. Bryan enjoys spending time gardening and walking along the Saskatchewan River.

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